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Here is my reason why. When doing something different each time the audience perceives each as a different trick. Thus, each time they do not know what to expect. If they are interested, they want to have a feeling they have observed all the factors involved to come to a solid understanding they have seen magic happen. When seeing something different with each event, I believe the audience is left incomplete and wanting some kind of resolution.
When doing a sequence of events that are identical, the audience gets the feeling they can watch the event again and get a complete understanding of what is going on. If they see it again, they can check what happened before an event to see if they missed something. The real surprise and amazement occurs when they know what is going to happen, know it can't happen and it happens anyway.
This leaves the audience with the desire to see more because it's cool.
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Bear in mind that this is my opinion. I have talked to many about this and seem to be running up against a brick wall. So, I must present it as something to occupy your idle thoughts as you practice your art.
How does this Fit with Matrix? Right now I would like to offer some examples of tricks that I do and the way the same tricks are performed by others.
The first is about my favorite trick, Matrix. When I perform it I attempt to keep each coin transition exactly the same as the others. Matrix is blessed in that there are two methods employed. However, each method can be presented exactly like the other. In the first two transitions the magic is accomplished when the cards are picked up from the table. In the third, the coin is already there so one only needs to raise the cards to show the magic has occurred.
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