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course, occurs when the result of the magic is revealed to the spectator. Surprise is dependent on the spectator seeing something that they did not predict. If they see a ball roll under a cup, they would expect a ball to be under the cup if the cup is lifted a moment later. If there is not a ball under the cup when lifted, the audience will show surprise. In any effect, of course, the surprise depends upon the things we have been talking about. What is the Level of Impossibility? What is the Level of Believable Impossibility? Then, what is the Level of Believable Action? However, a point here is that shock value does not need to depend upon surprise. Indeed, here we discuss the point that shock depends upon something that might be very predictable.
In this section we consider things that can be done to enhance the Level of Surprise and Shock Value. In the forgoing we have addressed a rather standard way of doing magic. We tell the audience
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that we are going to do something amazing, set up the conditions and then reveal the magical result. A card is selected, the card is shuffled into the deck and the performer locates it. Done well, it appears as magic. Here we wish to break this pattern.
The most common way to add to the surprise of magic is to fulfill the goal of the magic but introduce something not expected. For example, when the performer shows the card that was lost in the deck, the card shown is actually a picture of the person holding the selected card in their hand.
Another way to break the standard pattern is to reveal something more impossible than was expected. A ball is caused to disappear and appear under a cup. It happens and the audience is pleased. The performer offers to do it again. The ball is caused to disappear. However, instead of the ball appearing
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